Illocution’s lexicon lists the most common and least common bigrams (2-word combinations) that make up today’s Tweets. Illocution analyzes a million tweets per month, so it’s probably a reliable snapshot of the English-speaking Twitterverse.
Lexicons help us to identify so-called “trash phrases” – word combinations so commonly used that they don’t carry much signal/meaning. These high-frequency/low meaning phrases are often sources of noise that we can filter out of our analysis. Lexicons are also useful in helping us target the high-signal/high-volume phrases to prioritize when looking for needs (after considering the domain and other factors).
Copied below is a list of the top 100 most-mentioned two-word phrases used on Twitter during the period 12/2011 to 2/2012. Note that hashtags, @names and links are not in this list – they were deleted from the sample tweets before processing.
Below, I’ve highlighted the n-grams that are obvious markers for needs/complaints/questions, etc. Notice how frequently people use the phrases, “I love”, “I want”, “I need”, “I think”, and “I hate”. Out of millions of possible 2-word combinations, these phrases rank in the top 100.
This analysis provides clear evidence that people spend a lot of time talking about their needs, desires and opinions on Twitter.
What is your organization doing to find needs expressed in social media that you can meet – right now?