10 Ways To Introduce Yourself to a Prospect On Twitter It can be awkward to introduce yourself to a prospective customer on Twitter. But that doesn’t mean you shouldn’t do it. On Twitter, millions of people ask for help and advice every day. That’s why Twitter is such ...Read the rest
I have some bad news to share. At midnight on June 30, the publicly-available NeedTagger apps are going offline, permanently. This includes our web app and HootSuite app. However, our Social Signals API will remain online. A special version of our web app will be made available ...Read the rest
(full disclosure: I am a minor investor in Flipboard, which is used as an example in this post) I find it ironic that marketing pros are debating whether “content shock” is a threat to content marketing, while hundreds of millions of their target customers are solving that problem right ...Read the rest
On our Pinterest board we maintain a collection of more than 1,000 of the best social media infographics for our customers. From what we can see, social selling seems to be alive and well on the ‘visual web’. Here is a collection of some of the ...Read the rest
In my opinion, Google+ beats other social networks for deep, engaging conversation and for boosting your search engine ranking. We’ve seen five +1’s on Google+ move a blog post from page 5 to page 1 in a couple of days. The page lift wanes over ...Read the rest
A recent post by Rajiv Kapoor on Marketo’s blog prompted me to think about the current tech cycle we’re in and how it might play out. Specifically, I wonder if the new crop of hyper-fast-growing independent software providers led by marketing kings, Marketo, Hubspot and ...Read the rest
Many agents and brokers use Twitter to identify new insurance leads to help build their book of business. We have dozens of clients doing that on NeedTagger, today. However, we’ve learned by working with our agency clients that prospecting on Twitter for insurance leads is ...Read the rest
I recently saw the following short interview with Jay Baer (posted on Convince and Convert) in which he talks about the recent changes to Google’s search engine algorithms (Panda and Hummingbird in particular). In this interview, Jay explains why these changes to Google mean that ...Read the rest
When marketing in social media, try making serendipity your goal – instead of clicks, likes, followers or leads. When Did ‘Social’ Become ‘Media’? I’m certainly not the first person to point this out, but it bears repeating: Facebook, Twitter and LinkedIn weren’t designed to be media ...Read the rest
Twitter recently announced Keyword Targeting for their Promoted Tweets ad product. Performance marketers rejoiced, Now we can generate leads and sales from social networks using native, keyword-targeted ads! Maybe… As Forbes pointed out in a recent article, the jury is out as to whether keyword-targeted ...Read the rest