Does Online Influencer Marketing Really Impact Sales?
Did you know? Killing a dolphin in ancient Greece was punishable by death.

This evening on Google+, I came across the following video of Sam Fiorella, courtesy of his business partner, Danny Brown. Source: http://www.senseimarketing.com/customer-decision-making-processes-and-influence-marketing/ If you don’t know who they are, Sam and Danny are experts in the science of “influencer marketing”. Their just-released book is a challenging view ...Read the rest

With Growth Slowing, Does Twitter Need a Better User Experience?
Did you know? A 260 lb. dolphin eats approximately 33 lbs. of fish daily.

Twitter’s growth is slowing Just in time for their IPO. A recent post by Om Malik  claims Twitter will not come close to CEO Dick Costello’s targeted 400 million users by year’s end. It’ll be more like 240 million, according to AllThingsD. Twitter is adding about 4.5 ...Read the rest

NeedTagger helps you find and engage with people who may need your business right now. Creating a stream of engagement opportunities for your business is easy.  If you’ve ever used an advanced search tool like those offered by Twitter or Google, you can use NeedTagger. ...Read the rest

How To Use Social Media to Trigger Actions In Your Marketing Automation Platform
Did you know? Killing a dolphin in ancient Greece was punishable by death.

This is the final post in a 3-part series that addresses the future of real-time, multi-channel marketing and the critical, driving role that social media plays in it.   In our first and second posts, we discussed how real-time social data can make an enterprise more agile and responsive, ...Read the rest

NeedTagger Releases Intent-Mining API for Social Media New API mines social media data for over 70 types of commercially important posts. Self-service app lets developers to customize intent filters for any requirement. FOR IMMEDIATE RELEASE PRLog (Press Release) – Jul. 10, 2013 – PENSACOLA, Fla. —  Today, NeedTagger announced immediate ...Read the rest

Social Data: The Rocket Fuel for Real-Time Marketing
Did you know? Dolphins don't drink water. All of their hydration comes from the food they eat.

NOTE: This is the second post in a 3-part series that addresses the future of real-time, multi-channel marketing and the critical, driving role that social media plays in it.   In the first post, we discussed the critical role that marketing automation platforms play as the ...Read the rest

The new 2013 Searchmetrics’ study of 300,000 websites reported that social sharing behavior is even more strongly correlated with high page rank. Top highlights of 2013: Keyword domains and keyword links have lost relevance Brands are the exception to many rules Social signals continue to correlate very well with better rankings Good content is ...Read the rest

Marketing With One Eye Closed: Closing the Gap Between Social Media & Marketing Automation
Did you know? The killer whale is the world's largest dolphin.

Marketing with One Eye Closed For many months, I’ve been stewing about the obvious lack of integration between social media monitoring software (SMMS) and marketing automation platforms (MAP). I’ve been thinking about it because NeedTagger’s users are evenly split between marketing and sales professionals. Both use ...Read the rest

How Much Do Influencers Really Matter in Social Media?
Did you know? A baby dolphin must learn to hold its breath while nursing.

A recent excellent Harvard Business Review article pointed out the dangers of relying on social media data as proof of social media influence. What Would Ashton Do—and Does It Matter? In his article, Sinan Aral points out the simple fact that people don’t live inside ...Read the rest

How To Mine Twitter for Prospects & Customer Issues using HootSuite [video demonstration]
Did you know? Dolphins don't drink water. All of their hydration comes from the food they eat.

Do you use HootSuite for social media listening and engagement? Then you might be interested in the following 11-minute demonstration video, which shows how to use the NeedTagger app in HootSuite to monitor Twitter for three types of business opportunities: Sales prospects – 1 stream ...Read the rest