NeedTagger helps you find and engage with people who may need your business right now.
Creating a stream of engagement opportunities for your business is easy. If you’ve ever used an advanced search tool like those offered by Twitter or Google, you can use NeedTagger.
Most people use NeedTagger for three things:
- Meet New Customers
- Manage Your Reputation
- Market Your Content (to People Who Need It)
This 10-minute video shows how to configure these three types of streams for your business, using examples as a guide.
Using NeedTagger in HootSuite
Do you use HootSuite for social media listening and engagement?
Then you might be interested in the following live demo that shows how to use the NeedTagger app in HootSuite to monitor Twitter for three types of business opportunities.
- Sales prospects – 1 stream per region
- Customer complaints – 1 stream per product line
- People who need your content – 1 stream per topic or blog post
In this video, we compare NeedTagger results against native keyword-filtered streams in HootSuite, to give you an idea of how our streams differ in quality.
How To Build a Custom Stream Using StreamBuilder
The step-by-step guide below illustrates how to set up an intent-filtered stream using StreamBuilder.
There are two ways to create a stream using NeedTager:
- Select a Pre-Tested Stream for your Industry (really easy). Choose a stream that matches your type of business. Then edit the keywords, audience settings and location settings to narrow your focus.
- Create a custom filter by telling us what you’re looking for.
Three Key Settings & How They Work Together
To create a custom stream for your business, you’ll need to enter at least three pieces of information into NeedTagger’s StreamBuilder search panel (see screenshot above):
- select the industry you operate in
- select the conversation types (intent) you are interested in, and,
- enter the discussion topics (keywords) that are relevant to your business.
These settings work together as if they were used in a sentence that describes the audience you are trying to reach, as explained in the slide below:
In addition to these settings, you can target your audience by location and profile using advanced targeting options. Expand the blue bar at the bottom of the screen to access them.
5 Most Common Stream Types
Most of our customers use NeedTagger to meet 5 business objectives.
The chart below shows how to set up each type of stream for your business.
Optional Settings (to narrow your focus further)
Over 70 pre-tested prospecting streams have been created by the NeedTagger team for our customers in 13 industries.
Pre-Tested streams contain extra settings (green lamp indicator) which are not visible, because they cannot be easily mapped into the StreamBuilder interface (we leverage more intelligence than you see in the search panel).
You may edit a pre-tested stream; however, if you change the Conversation Filters setting, the “extra stuff” lamp will turn off and the filter’s quality will diminish.
These are common, pre-tested topic groups for an industry. Eliminates the need to enter long lists of common keywords.
About 40% of Twitter users declare their residence in their profiles. To narrow your geographic focus, select the state, city and radius to limit posts coming from people who live within that region.
Only about 1% of tweets today note where they were posted from (geo tagged), so use this one sparingly. Select the state, city and radius to restrict your stream to posts made from a specific location.
Enter keywords to search Twitter profile descriptions (see red box below) for people who mention specific job titles, family roles, hobbies, professional certifications, etc. in their profiles.
We’ve assembled pre-tested Twitter profiles that look for common job titles, interests and social roles. Specific to an industry.
Tweak ‘Em ‘Til You’re Satisfied
After you save your settings, your stream will update itself automatically and present itself for your review. Up to 30 days of history will be shown.
Edit-and-Save your settings as many times as you’d like… until you get the stream quality you want.
Once your prospecting streams are setup, you can sit back and watch the opportunities flow.