NeedTagger helps you find and engage with people who may need your business right now.

Creating a stream of engagement opportunities for your business is easy.  If you’ve ever used an advanced search tool like those offered by Twitter or Google, you can use NeedTagger.

Video Tutorial

Most people use NeedTagger for three things:

  • Meet New Customers
  • Manage Your Reputation 
  • Market Your Content (to People Who Need It)

This 10-minute video shows how to configure these three types of streams for your business, using examples as a guide.

 

 

Using NeedTagger in HootSuite

Do you use HootSuite for social media listening and engagement?

Then you might be interested in the following live demo that shows how to use the NeedTagger app in HootSuite to monitor Twitter for three types of business opportunities.

  1. Sales prospects – 1 stream per region
  2. Customer complaints – 1 stream per product line
  3. People who need your content – 1 stream per topic or blog post

In this video, we compare NeedTagger results against native keyword-filtered streams in HootSuite, to give you an idea of how our streams differ in quality.

 

Note: NeedTagger is FREE to try, but you will need a paid plan to use more than one stream at a time.

 

How To Build a Custom Stream Using StreamBuilder

The step-by-step guide below illustrates how to set up an intent-filtered stream using StreamBuilder.

Find customers and prospects on Twitter

The Settings

There are two ways to create a stream using NeedTager:

  1. Select a Pre-Tested Stream for your Industry (really easy).  Choose a stream that matches your type of business.  Then edit the keywords, audience settings and location settings to narrow your focus.
  1. Create a custom filter by telling us what you’re looking for.

Three Key Settings & How They Work Together

To create a custom stream for your business, you’ll need to enter at least three pieces of information into NeedTagger’s StreamBuilder search panel (see screenshot above):

  1. select the industry you operate in
  2. select the conversation types (intent) you are interested in, and,
  3. enter the discussion topics (keywords) that are relevant to your business.

These settings work together as if they were used in a sentence that describes the audience you are trying to reach, as explained in the slide below:

How the settings work 2013-01-07-103245

In addition to these settings, you can target your audience by location and profile using advanced targeting options. Expand the blue bar at the bottom of the screen to access them.

5 Most Common Stream Types

Most of our customers use NeedTagger to meet 5 business objectives.

The chart below shows how to set up each type of stream for your business.

Optional Settings (to narrow your focus further)

Pre-Tested Streams
Over 70 pre-tested prospecting streams have been created by the NeedTagger team for our customers in 13 industries.

Pre-Tested streams contain extra settings (green lamp indicator) which are not visible, because they cannot be easily mapped into the StreamBuilder interface (we leverage more intelligence than you see in the search panel).

You may edit a pre-tested stream; however, if you change the Conversation Filters setting, the “extra stuff” lamp will turn off and the filter’s quality will diminish.

 

Keyword Groups

These are common, pre-tested topic groups for an industry.  Eliminates the need to enter long lists of common keywords.

 

Location (Profile) 

About 40% of Twitter users declare their residence in their profiles.  To narrow your geographic focus, select the state, city and radius to limit posts coming from people who live within that region.

 

Location (Message) 

Only about 1% of tweets today note where they were posted from (geo tagged), so use this one sparingly.  Select the state, city and radius to restrict your stream to posts made from a specific location.

Target Audience

Enter keywords to search Twitter profile descriptions (see red box below) for people who mention specific job titles, family roles, hobbies, professional certifications, etc. in their profiles.

Profile Filters 

We’ve assembled pre-tested Twitter profiles that look for common job titles, interests and social roles. Specific to an industry.

 


Tweak ‘Em ‘Til You’re Satisfied

After you save your settings, your stream will update itself automatically and present itself for your review.  Up to 30 days of history will be shown.

Edit-and-Save your settings as many times as you’d like… until you get the stream quality you want.

Once your prospecting streams are setup, you can sit back and watch the opportunities flow.

How To Mine Twitter for Prospects & Customer Issues using HootSuite [video demonstration]
Did you know? A 260 lb. dolphin eats approximately 33 lbs. of fish daily.

Do you use HootSuite for social media listening and engagement?

Then you might be interested in the following 11-minute demonstration video, which shows how to use the NeedTagger app in HootSuite to monitor Twitter for three types of business opportunities:

  1. Sales prospects – 1 stream per region
  2. Customer complaints – 1 stream per product line
  3. People who need your content – 1 stream per topic or blog post

 

Note: NeedTagger is FREE to try, but you will need a paid plan to use more than one stream at a time.

 

NeedTagger is an intent marketing (filtering) platform that helps you find and connect directly with people who need your content, products and assistance right now.

Our apps help front-line sales and marketing professionals save time and stay focused on social selling, content marketing and customer support activities.

Our API-based data processing service (in private beta) helps marketers gain deeper insights into their market and extract actionable events from noisy social streams.

Already use NeedTagger?  then:

 


For more articles like this, check out our new Flipboard magazine, "Social Selling"
  Check out our new Flipboard magazine, “Social Selling”

 

The 3 biggest challenges to social prospecting and how to overcome them
Did you know? The maximum age for bottlenose dolphins is between 40 and 50 years.

After helping over 2,000 social selling professionals connect with new prospects on Twitter, we’ve learned there are three challenges most first-time “social prospectors” will face.

The challenges we see professionals struggle with when prospecting customers on Twitter include:

  1. not being clear about who you want to connect with (and why)

  2. not knowing what to say to a new prospect, and,

  3. how to identify new prospects quickly and efficiently.

In this post, we address these three challenges and offer ways to overcome these hurdles. Our expertise is in monitoring conversations on public social networks for leads, so in this post we’ll focus mostly on Twitter as a source of prospects.

We also provide an example from our own social prospecting efforts (last night), to give you a feel for how natural this type of prospecting can be.

For more articles like this, check out our new Flipboard magazine, "Social Selling" For more articles like this, check out our new Flipboard magazine, “Social Selling”

 

Challenge #1:  who am I trying to meet?

Before attempting to search for potential prospects on Twitter, we strongly recommend that you write-down your prospecting objective in a statement that describes the people you want to connect to.  Use a format similar to this:

People X who need/want/complain about topic Y.

For example, here is one of our social prospecting objectives:

Social selling professionals with Twitter experience who need tools to help them find new prospects.

A lot of new social prospectors struggle to come up with a statement like that. Partially because it immediately begs the following question:

Challenge #2:  what will I say when I find them?

Ah, yes – the introduction. The bane of all prospecting. What do you say?

This second question is where the greatest number of new NeedTagger users get hung up. There are a number of practical reasons for their reluctance, including:

  1. fear of being seen as a spammer: this fear, while very common, is greatly overblown for professionals who sincerely seek to help people solve problems (as opposed to sending coupons, useless landing pages and irrelevant links). If you answer the right questions from the right people, you will not be viewed as a spammer.  That said, if you have any doubt at all about how someone might respond to your message, then engage less directly, i.e., follow them, retweet them or list them.

  2. lack of content: you don’t have the right links/content to share, so traffic generation seems impossible. Solution: place your landing page URL or your company’s URL in your profile, as a default way of generating traffic.

  3. lack of solution-selling knowledge or expertise: you simply aren’t the right person to talk with customers about issues. We see this a lot. For example, marketing specialists aren’t always skilled at selling or answering questions.  Solution: give your sales force the tools they need to prospect directly.
  4. inexperience with Twitter:  you don’t know what to say on Twitter (in general).  That’s OK, Twitter is still a new experience for most. The only solution is time – it takes a few weeks to a few months to become skilled at using Twitter naturally. Give yourself this break-in time before pushing for prospects.

  5. lack of incentive: you are not tasked to generate new contacts, sales or leads. We see this a lot, too. Again, marketing professionals are often not motivated or told to generate leads or to identify prospects. Very often, their job is to share content (broadcast it) and to generate followers and likes.  NOT the same thing, of course. Solution: give your sales force the tools they need.  Or, train a person or two on your social marketing team to answer questions and to forward posts on to the right sales people.

Being prepared with content, putting the right person on the account, and having the right incentives are issues that any company can address. The rest are personal learning curves.

To help our new users learn what to say, we’ve put together a few online resources:

From a social gesture point of view, Twitter offers most of the selling gestures you might use at a real world conference.  You can share your business card (follow them), agree to talk privately later on (follow each other, then direct message), compliment their words (retweet), answer their question (share a link) and offer advice (reply).

Of course, Twitter offers several advantages over “real world” conferences:

  • by using the right search tools, you can hear/see ALL of the conversations that matter to your business, in real time.
  • you can respond directly with content suited for their need (see below)
  • you can track results and focus on what works.

The content-sharing advantage of Twitter makes it really powerful as a prospecting platform. Because you can share digital content (not just a handshake), you can meet a lot more needs on Twitter than you might during a face-to-face encounter.

Consider the following ideas:

Which leads us to the third challenge: getting your Twitter prospecting streams set up correctly, so you don’t waste hours monitoring noisy streams.

Challenge #3:  how do I find new prospects (without spending all day on Twitter)?

Given Twitter’s relatively low penetration into our society (so far), a social selling professional probably shouldn’t spend more than 30 minutes to an hour each day on Twitter.

This means you need some way to avoid monitoring noisy, high-volume streams all day. The ideal solution is to monitor a low-volume stream of high-quality prospects.  

This is where an intent-mining tool like NeedTagger can really help, because keyword-filtered streams are often too noisy (too many irrelevant posts) or too lossy (miss too many opportunities).

The video below explains how to set up three different kinds of prospecting streams on NeedTagger.

You can find more detailed instructions here: http://www.needtagger.com/2nd-home/how-to-use-needtagger/

 

As you can see, NeedTagger works a little differently than your typical keyword search tool.  We added the concept of “intent” (conversation type) to your search. But filtering by intent makes all the difference.

Still, NeedTagger is easy to master – for those who are ready.

Prospecting on Twitter – An Example

Sales and marketing professionals who’ve mastered social prospecting know first-hand that people on Twitter are actually very receptive to “stranger-experts” stepping-in to help them. This makes sense, as one of the biggest reasons people join Twitter is to find information and connect with new people they can learn from.

Compared with broadcasting content from your account, targeted social prospecting is an order of magnitude more effective in terms of generating useful leads. Our active customers generate 5%-80% click through rates (CTR) on messages sent from NeedTagger.  A typical result is 20-30% CTR.

For example, here is a new connection we made with a prospect – last night:

I found Ron’s post in our NeedTagger stream Sunday night – it was a day old (hey, it was Sunday):

opportunity

I first checked Ron’s profile out on Twitter – he seemed like a good fit for us: an active/experienced Twitter user, in the right line of work.

Note the LinkedIn URL in his profile. That was helpful.

profile lookup

So I reached out and suggested Ron try our tool (see my message below).

I sent the following outreach from our corporate account.

It’s usually better to initiate a relationships from a personal account, but for this type of opportunity our company account works fine.

outreach sent response generated

 

Regarding the outreach message itself: notice the lack of a link in my message to Ron.

This prompted Ron to check out our profile.

This is a softer, more respectful way to introduce your business to someone – versus sending them a link.

landing page

As you can see, this is a natural way to start a relationship with potential customers on Twitter.

In our case, 100% of our new business has come from organic search, personal networking, partner referrals and social selling.

NeedTagger surfaces the most valuable and actionable engagement opportunities for your business on Twitter. It’s FREE to try – just click the blue button above to start connecting with prospects on Twitter.

Marketing to intent expressed on Twitter can help you build your business in many ways.

Here are the five most popular ways our customers use NeedTagger to build theirs:

  1. Find potential customers who want or need what you sell
  2. Find potential customers complaining about your competitors
  3. Find potential customers discussing trigger events in their lives
  4. Content Marketing: share your content with people who need it or will appreciate it
  5. Customer Support: identify people complaining about your business.

The chart below explains how to set up your NeedTagger streams to mine Twitter for each type of opportunity.

For more detailed instructions on how to set up StreamBuilder for your business, check out How To Set Up a Prospecting Stream on NeedTagger: Step-By-Step Instructions.

Here’s where you select your Conversation Types and enter Keywords in StreamBuilder:

Once you know your objective, finding new business opportunities with NeedTagger is easy. 

Right now, Twitter is chirping with hundreds of thousands of shoppers (each day) spilling the beans on what they want for Christmas.

If you’re selling what they’re buying, these tweets represent an opportunity to meet and possibly help a future customer.  Or just to connect and share a joke.

The trick is, how do you find them?

That’s where a tool like NeedTagger comes in.  We offer two pre-tested holiday-filtered Twitter streams that can help you find potential customers in your market:

  • Holiday Season: What I Want for Christmas:  this is an open-ended stream of people expressing their Christmas wishes and wants in your area.  Set your Location Filter, then use the search bar in the Engagement panel to narrow your stream down to the products you sell.  This one is a fun way to engage with your market.  Or just to learn.
  • Holiday Season: People shopping for popular holiday gifts (2012):  this stream contains people chatting about and looking for the top 50 (most in-demand) gifts this season including the Nintendo Wii-U, Rocktivity Walk, LeapPad 2, Furby and many others.

These pre-filtered Twitter streams can help you to connect with and help potential customers in your market during the best time of the year.

Totally free, of course.

For example, here is what people want for Christmas in the Atlanta metro area:

 

How to build your own local stream (for Free):

  1. Click here to create a stream using our StreamBuilder interface (see below).  If you use NeedTagger in HootSuite, then use Settings/Edit Stream to make the same selections.
  2. Select ‘Retail’ for your Industry, and select one of the two Pre-Tested Streams described above.
  3. Set your Location Filters. You can also add Keywords and block words, and even specify Target Audience (bio) keywords.

Wishing you the happiest of holidays,

The NeedTagger Team
NeedTagger.com
The Customer Search Engine for Social Media

I just finished a live interview on Joanne Quinn-Smith’s TechnoGranny radio show (online audience of 1 million).  Every week, Joanne introduces her audience to a new technology or marketing practice, with a focus on helping small business owners and the marketers that serve them.

During the interview (listen below or click here), Joanne and I discuss how to find new prospects on Twitter using various methods.  We also talk about where NeedTagger works best, and cover the best ways to introduce yourself to a prospect on the world’s largest public network.

Let us know if you have any questions we didn’t cover on the show, and we’ll be happy to answer them!

Since launching NeedTagger in June, we’ve introduced businesses in thirteen industries to millions of new customer engagement opportunities. Along the way, we’ve received a ton of feedback regarding our service.

Today, we are proud to announce general availability of our latest release, the Customer Search Engine for Social Media.

Wanna play with it? Then start searching for customers now.

Here’s a 2-minute video that explains how it works:

 

Self-service customer prospecting has arrived!

Now anyone can find relevant customer engagement opportunities on Twitter quickly and easily. Using our new StreamBuilder panel, you can create your own custom intent-filtered stream in minutes by setting a few targeting options:

  • industry
  • target audience: search for people with specific interest or job title; or, select one of our pre-tested filters
  • location: find people who live in a certain area (profile) or who posted near you (geo-tag)
  • conversation type: select from over a dozen types of intent and conversation styles
  • topics and keywords: enter keywords and block words to narrow your focus; or, add pre-tested topic groups to broaden your search.

You can edit your search options at any time, and your stream will immediately reflect the changes. NeedTagger provides up to 30 days of history.

Multiple Uses

With our new targeting options, you can now use NeedTagger to detect a wider range of business opportunities on Twitter. For example, you can use NeedTagger to:

  • track customer service issues, questions and complaints
  • identify and respond to complaints about competitors (lead gen opportunity!)
  • monitor questions about your product type
  • organize opportunities by product line, city or region
  • and more.

Affordable Plans (starting with FREE)

We offer a full-featured single-stream Free Trial with no expiration plus two multi-stream plans that start at $19.95 per month.

Free accounts give you one custom-filtered stream that is rate-limited in terms of the number of opportunities detected and the daily number of outreach messages you can send using NeedTagger. But you can change your search settings as often as you’d like.

Paid accounts give you more live streams and are not limited in any way.

Three Ways to Stay On Top Of Your Market

As a NeedTagger customer, you can find and engage with new customers in three different ways:

  1. our new daily email alerts, which we send every morning. Great way to keep in touch with your market on your mobile phone and tablet.
  2. our super-fast web app (app.NeedTagger.com)
  3. using NeedTagger’s free HootSuite plug-in app (note: some features are not yet available in our HootSuite app).

A Technical Milestone (Not Another Keyword Tool)

To our knowledge, this is the first time a social media monitoring tool has offered real-time natural language processing (intent-mining) in a self-service, easily-customized tool that anyone can use. Especially at this price: NLP for everyone!

Let us know what you think!

We gotta admit: we love HootSuite.  Like millions of other social media professionals, we depend on it every day to communicate with colleagues, meet new customers and stay on top of current events.

Besides offering a great social CRM platform, we’ve learned that HootSuite is a great group of people to work with. They understand that most business owners, sales reps and social marketing professionals are still learning how to “be social”, and they are committed to helping people learn how to do it right. Just check out the reams of helpful content they offer.

That’s why we are stoked to announce that NeedTagger is now available as a FREE app inside HootSuite’s App Directory. That’s right, now you can sift Twitter for potential customers right inside the most widely-used social CRM tool in the world.

Here’s What You Get

Within HootSuite, all NeedTagger FREE users get the following features at no charge:

  • create one intent-filtered prospecting stream (see our list of pre-tested filters)
  • edit your stream definition any time
  • search within your stream using keywords and block words
  • send messages to prospects using Hootsuite’s standard engagement tools, including scheduling, security, etc.
  • tag messages to work on later

Messaging Caps Apply (FREE users only)

With almost 5 million people using HootSuite, NeedTagger FREE users are subject to daily messaging caps to prevent anyone from being overwhelmed with offers of help. If a person’s daily cap has been reached, then all of the person’s posts will be greyed-out within NeedTagger for the rest of the day.

Upgrade to Customize

NeedTagger PRO users have no messaging caps and enjoy powerful custom features, including:

  • mine Twitter’s full fire hose of data (over 400 million posts per day)
  • create 5 custom campaigns (also available in HootSuite)
  • customize campaigns with location filters, keywords and block words (unlimited)
  • track the clicks and shares generated by your outreach
  • monitor your NeedTagger-generated traffic in Google Analytics
  • create and re-use message templates
  • store landing pages
  • and more

Pro Users Can Use Hootsuite, too

Starting this week, NeedTagger Pro users will also be able to access their custom campaigns inside HootSuite. However, certain features such as tracking via Insight analytics and message templates are not currently available in HootSuite.  Paid accounts do not have message caps.

How to install NeedTagger into your HootSuite environment

  1. Select Tools / App Director / All Apps from the left hand menu bar.
  2. Select NeedTagger to install the app into your Hootsuite environment
  3. Select MyApps / NeedTagger / Settings.
  4. Sign in or register your FREE account.
  5. Select your FREE filtered stream and GO
  6. Engage with potential customers on Twitter!

Let us know what you think about this by leaving your comment below.

Optimism regarding social media’s business potential remains high.

In 2012, organizations are projected to spend $2.1 billion – a 33% increase over last year – on social media marketing services and technology to perform the following tasks:

  • scan social media streams to identify and connect with influencers
  • share content with friends and followers
  • respond to complaints and questions; and,
  • analyze mentions, trends and sentiment.

The logic driving most of this investment goes something like this:

If we share interesting content with people who follow us and like us (especially influencers and superfans), then those people will share our content with their friends.  Eventually, word of mouth will drive traffic, leads and sales for our business.

This has been the prevailing go-to-market model for social media during the past few years.

So how’s that working?  The facts tell us that sales and earnings generated from social media marketing haven’t grown anywhere close to the rate that Twitter, LinkedIn and Facebook have embedded themselves into our society.   Click-through rates on social ads remain pathetically low, ROI is difficult to measure, and bottom-line benefits remain trivial for the organizations that are able to measure it.

Maybe this is because we’re still early in this journey.  Or maybe it’s because…

We’re doing it wrong.

One reason for weak results may be that too many companies still treat social media as an advertising or a PR channel, rather than using it for what it really is – a place where people share opinions and personal desires, discuss their problems and ask questions.

The truth is that Twitter, Facebook and LinkedIn are places where people love to talk about their needs.  But most people don’t want to talk about your company or your products.  Many never will.  As others have said before, a different engagement model may be needed to see real benefits.

Of course, the observation that people like to talk about their needs in social media is not news.  Nevertheless, it represents a huge opportunity for marketers who can step up to the challenge of detecting and meeting those needs with useful, problem-solving content.

Just find a need and meet it.

Think about this for a second:  if you could mine social media for needs you can meet with your content, would it change the way you invest and engage in social media?  Would this be a more natural way to engage with your market than, say, broadcasting content to followers or buying social ads?   Would you feel comfortable offering assistance to people in need, even if they don’t follow you?  If you do this already, are you satisfied with your results?

The act of proactively finding all the needs you can meet and meeting them with your content is a simple process we call, outreach marketing.   Our new platform, NeedTagger, was built to enable outreach marketing in social media for leading brands and lead generators.  To accomplish this we are applying a number of new language analysis technologies and proprietary methods to get at the true meaning of conversational language and relate it to your business and to the content you share online.

We believe that social media was designed for this type of marketing.

Outreach, not Spam

You might be saying right now that “outreach marketing” sounds a lot like spamming people who don’t follow you online.   But we aren’t talking about spam (we have an anti-spam policy).   To clarify what we mean, consider the following examples of how your content could be used to meet common human needs right now, delivering bottom line results for your business:

Outreach marketing isn’t about sending affiliate offers or compensating people to forward your ad.   It’s just the simple business tactic of finding a person who is discussing a need you can meet; then, offering to meet his/her need with your content and expertise in a respectful, nuanced way that only you know how to do.   Before social media, this was the way every business grew: finding someone in need and solving their problems, one customer at a time.

The big difference today is that we have something called social media that makes it possible for us to locate people in need & to share our content with them in a much more efficient way.  It also allows us to track the results of our outreach activity.  And there happen to be a billion people using it.  So, it matters.

Like we said, outreach marketing represents a huge untapped opportunity for almost any business – but only if you are able to detect human needs related to the content and assistance you can provide, and you can respond before they’ve lost interest.

Needs are not Keywords.

Apparently, identifying needs and meeting them is NOT what most companies will spend their $2.1 billion on this year, because the vast majority of them are filtering social media streams for keywords.  By keywords, we mean they are searching social media posts for mentions of the names of the brands and products in their market and for simple statements like “I need a mortgage”.    They don’t really have a choice, because almost every social media monitoring system (SMMS) today filters social media streams by keywords, not needs.

This is unfortunate, because…

Social Media isn’t a Search Engine.

The second big problem with how we use social media today is caused by our reliance on simple phrases and keywords to filter human conversations.  Due to this, marketers cannot access the large number of human needs they could meet.

This problem is easy to understand.  Think about it:  people don’t “query” social media with “keywords” to get “results”;  instead, they talk with each other using a rich conversational language that is more nuanced and context-sensitive than the simple keyword phrases a person types into Google.

To illustrate this, consider that there are millions of implied needs being discussed every day in social media today that don’t mention a product or a brand.  For example, consider the tweet,

“I just tore a ligament in my knee”

This post represents a marketing opportunity for a medical facility or a doctor to step in and offer assistance.  Injury-related messages like this are posted hundreds of thousands of times every day on Twitter (we’ve measured it).

Unfortunately, if a medical professional is searching Twitter for posts containing keywords like “MRI” or the name of their facility, then they will miss this need because it doesn’t mention any of those terms.  In fact, none of the keyword combinations in this statement are a great indicator for a medical procedure lead.

Yet it is clear that the author of this post may soon need a medical procedure (or two).

To detect a need like this, you have to understand and model the way people talk about injuries in social media and relate it back to the the content you can offer this person (in this case, it may be a blog article about the various ways to treat a torn ligament).  Detecting needs that can be met with your content is the technical problem that NeedTagger solves for your organization.

NeedTagger is Outreach Marketing for social media.

NeedTagger is a simple software-as-a-service tool that takes a piece of your content, finds the human needs your content can meet, and makes it easy for you to engage with those people in real time – and timing is important.

You might think of NeedTagger as your personal “language expert” who creates high quality filters for you, so you don’t have to be a language expert yourself.   NeedTagger is also a neat way to organize & track social media campaigns around the specific pieces of content that drive results for your business.

We use advanced natural language processing technologies and a campaign-optimized architecture to parse the language of social media and relate it to your content – but you don’t need to know anything about the technology to use NeedTagger.  We also pay to access Twitter’s full fire hose, so our service can access everything posted in real time.

Our process is content-driven.   A NeedTagger campaign starts with a piece of content that you’ve created for your target market.   We scan the content and create a filter that detects human needs expressed in social media that can be met by your content.   Then, we make it easy for you to view a stream of those needs in real time and to share your content with people in need in a variety of ways; or, you can follow them.  NeedTagger tracks all of your outreach behavior and the results it generates.  As you assist people using NeedTagger, our platform learns what works for your campaign and adjusts your filter accordingly.

Ideal customers are leading brands in B2B and B2C segments where content marketing is important for generating leads and developing customer relationships.  In addition, pure lead generators who are looking at social media might want to give NeedTagger a try.  Sorry, but spammers and black hats are not welcome.

Outstanding Results (so far)

We’ve been testing NeedTagger in private beta for several months now, and the results speak for themselves.   Outreach marketing offers several advantages over the social marketing approach used by most companies, including:

  • Expand your reach:  find and reach everyone in need with your content, whether or not they already follow you.   Expand your addressable audience by 10X or more.
  • Extreme engagement:  NeedTagger clients typically see 5-20% click-through rates on links shared via NeedTagger outreach campaigns.
  • Measure the ROI of your content:  drive traffic to your site by solving real problems for real people.   Track every click and action on the content you shared (on a per-outreach-message basis).
  • Awesome value:  On a cost-per-click, cost-per-engagement and cost-per-follower basis, outreach marketing beats most other forms of social media marketing for value.

NeedTagger is currently in private beta with several clients (on Twitter).   Our platform is scheduled for public release soon.  Follow this blog for more details and screenshots – we plan to trickle this stuff out over the next few weeks (in much shorter posts!).

Want to learn more?  Then leave your email on our signup page and we’ll keep you informed.